Variation of Ads for Budvar’s New Beers
One of the first tests that I did to get into the advertising agency was to create a key visual for Budvar’s new beer Budvar33, out of nothing more provided to me than just a visual of a beer can and the information that the B33 beer entailed a more bitter taste in comparison to their other Budvar beers; consisting of IBU of 33%, a taste that is most favoured by the Czech locals and therefore appealing to stereotypically Czech likings.
One of the directions I took for showcasing this information within one key visual, was by portraying the B33 beer can with all things CZECH, erupting from it beer hops and wheats but also a hockey stick and a Czech flag?? strangely enough. Alongside the intriguing caption that says “Strange things are happening to our beer” - “first bitter lager by Budvar”.
Storyboards and Motion Graphics
With the release of new and rebranded beer cans, Budvar wanted an intro logo element that would elevate the brand from the old brewery logo, to a more fitting asset for the new designs. I created a storyboard and small motion graphics displaying the Budvar logo breaking in half, for that edgy effect that the new beer cans have, alongside with their corresponding colour pallets.
Billboards and OOH Ads
The branding of the new beer cans for NaPool and Redix went out of home and displayed everywhere around Prague. In trams, metros, billboards, and more that I even encountered every day, and they were a huge success on the market. I was involved with creating these billboard formats, especially for NaPool; event assets, dimensions, posters, wristbands, merch and more.
Merchandise and Event Designs
one of the main events to launch Na Pool was directed by the sponsor brand, DVA KOHOUTI and they had all sorts of assets to promote the exclusive beer brand of the summer. The designs of the event were created by me, including wristbands, flyers, brochures and more that aren’t displayed here.
Below you can see the promo instagram story of one of the Czech influencers at the event, showcasing how it went.
